Posted: July 24, 2014
Hollywood A-lister Reese Witherspoon is joining a flock of celebrities lining up to cover their faces in Kiwi sheep placenta.
Dermatologist to the stars Dr Harold Lancer offers facial treatments and creams from his Beverly Hills, California, practice that contain placenta from New Zealand livestock.
The doctor’s followers include Victoria Beckham, talkshow host Ellen DeGenres and actor Michelle Williams.
According to the Daily Mail, Dr Lancer said it was important the placenta was sourced from New Zealand as ” they have no impurities in their system whatsoever”.
The Hawkes Bay company that sources and exports the placenta, Agri-lab, has been around since 1999. It supplies specialised tissues, placenta, offal, organs and glands – dissected and prepared to order for pharmaceutical companies.
Owner Angela Payne said deer placenta and horse placenta collagen were Agri-lab’s fastest-growing new products.
“Sheep placenta is still hugely popular and growing steadily all the time – in the last five years we’ve quadrupled the size of the packhouse and factory as a result.”
Ms Payne, a former veterinary nurse, said farmers were happy to supply the placenta, because it added value to a byproduct they would usually discard.
The New Zealand Herald Thursday July 24 2014