About Nature's Beauty

Hi, I am John Peeters, the founder and CEO of Nature’s Beauty.

Our family business is 100% NZ owned & operated & we have been producing natural skincare treatments for the local market since 1996.

It all started when our family returned to New Zealand from London and my wife could not find a suitable moisturiser for her skin.

We approached a local chemist and between us formulated a nourishing lanolin crème that worked well not only for my wife but also for our family and friends.

Shortly after, we found there was a huge demand for New Zealand made skincare. We started our business working from home filling the cream into plastic jars supplied from our family owned plastics factory.

Today all our family work in the business.

Our skincare brands include Natures Beauty, Bee Kiwi and Lanolux. All are sold locally in NZ & exported around the world.

Our original Nature’s Beauty nourishing lanolin crème remains ever popular after 21 years and is complimented by our hero range Ovine Placenta Skincare & other ranges that enhance the essence of NZ.

Our vision is to provide natural beauty products from New Zealand in the purest form using a combination of the healthiest natural ingredients, most of which come from this pure land.

All our products are made in New Zealand and are individually wrapped and inspected before sale.

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Our History

Sep 1996
Nature’s Beauty (NZ) Ltd Incorporated
Oct 1996
Lanolin Skincare, Thermal Mud, Royal Jelly, Aloe Vera, Placenta Products Launch
Sep 1997
Member of Buy New Zealand Made
Oct 1997
Registered Nature’s Beauty Trademark in New Zealand
Mar 1999
Whitening Crème Product Launch
May 2003
Member of Auckland Chamber of Commerce
Jun 2004
Natures Beauty International Ltd Incorporated (Export)
Oct 2004
Ovine Placenta Products Launch
Jun 2006
Revitox Anti Ageing Products Launch
Apr 2007
Registered Nature’s Beauty Trademarks in Australia
Dec 2009
Member of CTFA (Cosmetic,Toiletry & Fragrance Association)
Oct 2010
Ovine Placenta BiSerum Product Launch
Dec 2011
Member of Biogro New Zealand
Apr 2012
New Zealand Bee Venom Mask product launch
Dec 2012
Bee Kiwi Manuka Honey Range Launch
Jan 2013
New Zealand Bee Venom Eye Serum launch
Dec 2013
Lanolux Range Launch
Apr 2014
Moved to New Premises
Sept 2016
New Packaging for Bee Venom Range launch
Dec 2016
New Packaging for Bee Kiwi Range launch
Dec 2016
New and Improved Luxury Soap Launch
Jun 2017
New Packaging for Ovine Placenta Range
April 2018
New Zealand Fernmark Approval
May 2018
Ovine Placenta BiSerum Featured in Eye Magazine
May 2018
Successful Trip to the Shanghai Beauty Expo
June 2018
Officially Launched New Packaging for Lanolin Range
June 2018
Celebrating Appointment of China Agent for Bee Kiwi
June 2018
Taiwanese Actress / Musician 'Ouyang Nana' (Chinese: 歐陽娜娜) is seen using our Bee Kiwi range
Sept 2018
Celebrity 'Angela Chang' (Chinese: 张韶涵) posts a picture using our Bee Kiwi Manuka Honey Night Cream